Case study · Event management Spirit Events
A stronger digital stage for an events team. A clearer website and coordinated content helped Spirit Events present its capabilities and improve discovery in Qatar.
The problem, and what we noticed
An event-management and audio-visual company in Doha that was not being found for the searches that bring its clients in.
Discovery was the problem, and discovery is technical: speed, structured data, the mobile experience and the Google Business profile decide who ranks, long before anyone judges the work.
The objective
Be the company a business in Qatar finds first when it searches for an event partner.
The strategy
Rebuild the website for search, then connect it to YouTube, social and Google Business so that every channel points to one place.
What changed
-
01 / 03
A mobile-first rebuild of the website, with CDN and video performance
-
02 / 03
Structured schema, FAQs and on-page SEO
User-journey tracking
An active blog
-
03 / 03
Google Business optimisation
Discovery across web, YouTube and social
Result
- #3 on Google in 7 days
for “Event Management Companies in Qatar”
Fezey-reported
Explore the workThe work
Spirit Events rebuilt website homepage: event production imagery with the services navigation 
Spirit Events website on a phone
Case facts
- Client
- Spirit Events
- Sector
- Event management
- Country
- Doha, Qatar
- What we did
- WebsitesSocial Media
- Technology
- CDNStructured dataUser-journey trackingGoogle Business Profile
- Result
- #3 on Google in 7 days for “Event Management Companies in Qatar” Fezey-reported
#3 on Google for “Event Management Companies in Qatar”, within 7 days.
Fezey-reported
