Performance Marketing · Google, Meta and TikTok ads in Dubai Turn campaign data into better growth decisions.
We connect paid media, creative testing, landing pages and lead feedback so your budget is judged against the outcomes that matter to your business. Run from Dubai for brands such as NITS Decor: +40% more qualified leads, over 3 months (Fezey-reported).
AdCommander-style dashboard · illustrative data
What we do
AdCommander-style dashboard · illustrative data
Media strategy and planning
Where the budget goes, in what order, against which target.
Meta, Google, TikTok and Snapchat ads
Campaigns built, launched and managed on the platforms your buyers use.
Funnels and landing pages
The pages between the ad and the enquiry, built to convert.
Creative testing
Several ideas on small budgets, until the numbers pick the winner.
Lead qualification
Questions and scoring that separate buyers from browsers before sales picks up the phone.
Conversion tracking and reporting
Conversions tracked against the events agreed with you, joined to CRM and sales data where it’s available, with what attribution can and can’t show stated plainly.
How we work
Step 1
Target
Agree what a customer is worth, and what you can pay to win one.
Step 2
Track
Connect the ads, pages, forms and CRM before any spend goes live.
Step 3
Test
Launch several creatives on small budgets and let the results choose.
Step 4
Scale
Move budget to what brings buyers, not what brings clicks.
Step 5
Read
Put cost, lead quality and sales side by side, and decide the next move from them.
The problem
Judge every campaign by what reaches sales — not by what it cost per lead.
Ad platforms report their own wins: clicks, reach, cheap leads. None of those is a sale. When nobody connects the campaign to what sales closed, the budget follows the cheapest lead instead of the best customer.
Illustrative scenario · not a Fezey result
Cheap leads do not necessarily mean better marketing.
Creative A · AED 40 CPL · 12% qualified
Creative B · AED 65 CPL · 43% qualified
Per qualified lead: Creative A, AED 333 · Creative B, AED 151.
The cheap lead was the expensive one.
Proof
What reaches sales.
+40% more qualified leads
+18% more conversions
over 3 months
NITS Decor Fezey-reported
Explore the NITS Decor case study0.5% 1.5% CTR via creative optimisation
2.5x ROAS in 45 days
SATisfactory Fezey-reported
Explore the SATisfactory case study
Platforms and tools
Fezey Labs · our own products
- AdCommanderThe paid-media command centre: performance, creatives, lead quality and alerts.
Platforms
- Google AdsAds on Google Search, YouTube, Gmail and partner sites, bought by keyword, audience and goal.
- MetaOne Ads Manager for campaigns across Facebook, Instagram, Messenger and WhatsApp.
- TikTokShort-video ads in the For You feed, including Spark Ads made from organic posts.
- SnapchatFull-screen vertical ads between Stories and in Spotlight, plus sponsored AR lenses.
- LinkedInSponsored posts, message ads and lead-gen forms aimed by job title, company and industry.
Measurement
- Google Tag ManagerRuns every tracking tag on a site (analytics, ad pixels, conversion events) from one container, in the browser or on a server.
- Google Analytics 4Measures what visitors do on a site or app as events, conversions and audiences, and shares them with Google Ads.
- Conversions API (Meta)Sends conversions from the server straight to Meta, so results still count when a browser blocks the pixel.
- Microsoft ClarityFree session recordings and heatmaps that show where visitors click, scroll and give up.
Questions
Which platforms do you advertise on?
Meta, Google, TikTok and Snapchat. The mix follows your buyers: we start where they already spend their time. Your media spend goes to the platforms; our management fee is separate from it.
Isn’t a lower cost per lead always better?
No. A cheap lead that never buys is the most expensive one you have. We qualify leads and track them to the sale, so you can see which campaigns bring customers, not just contacts.
Will you want to change our website?
Only if that’s where the leads are lost. Sometimes the website isn’t the problem. If it is, we’ll show you where, and we can build the fix.
How soon will we see results?
We won’t promise a date before we’ve seen the account. We set the target and the tracking first, so you can see progress against it from the start.