Commercial Media Production · Video production in Dubai Ideas worth watching. Content built for its placement.
From campaign concepts and scripts to films, product photography, motion and final exports, we bring one creative direction across every format. Produced by our team in Dubai, for campaigns that run on phones, screens and streets.
On the monitor: GULU, “Nobody Sees This Part”
What we do
On the monitor: GULU, “Nobody Sees This Part”
Campaign concepts
One idea strong enough to run in every format.
Ad films and production
Commercials and brand films, from script to final cut.
Photography
Products, people and places, shot for the brand’s world.
Motion and CGI
Moving graphics and 3D scenes, where a camera can’t go.
Billboards, lightboxes and print
The same brand on the street as on the screen.
AI product imagery
New scenes and variations made with AI now have a discipline of their own.
Moved AI Media Production
How we work
Step 1
Idea
One campaign idea, written before anything is shot.
Step 2
Formats
Every placement listed first: film, social, web, print, street.
Step 3
Production
Shot, designed and animated in-house.
Step 4
Adaptation
Each piece cut to its format and its language.
Step 5
Rollout
Delivered for every screen and street it has to run on.
The problem
A brand is not just a logo.
People remember what they see again and again, looking the same way. When every format is made separately, by different hands, the brand looks different everywhere and nothing adds up.
One film, cut for every placement.
On the monitor: GULU, “Nobody Sees This Part”
16:9
TV, YouTube and the web
4:5
Feeds
9:16
Reels, Stories and short video
Made to be watched, not skipped.
The work
One brand. Every screen, every street.
Fezey work · Burj Al Arab Auto Care — identity, campaign, out-of-home, packaging and film
Explore full case study: Burj Al Arab Auto Care
Questions
Do you produce in-house?
Yes. Concepts, ad films, photography and out-of-home are produced in-house, by the studio in Dubai.
Can you make campaigns in Arabic and English?
Yes. Burj Al Arab Auto Care’s campaign creatives ran in both.
Can you work to our brand guidelines?
Yes. And if the guidelines don’t exist yet, Brand & Positioning is where we’d start.
Where did AI product imagery go?
AI Media Production makes AI product shoots, motion and launch films as a discipline of its own. We still shoot for real where a product needs it.