Case study · Automotive services Burj Al Arab Auto Care
One recognisable identity, across every customer touchpoint. Brand design, bilingual creative, workshop imagery and a clearer service-enquiry experience for Burj Al Arab Auto Care.
The problem, and what we noticed
A car-care workshop in Ras Al Khaimah opening a second branch in Dubai, in a market where every garage promises the same thing.
Drivers buy trust before they buy a repair. Certified, uniformed technicians and one consistent identity had to be visible everywhere the brand appeared, from the logo to the key tag.
The objective
Launch the Dubai branch with a name drivers trust, and turn that attention into booked services.
The strategy
One disciplined blue identity carried through every surface: campaign creatives in Arabic and English, photography of the real technicians, a commercial film, and a website that takes a callback request in a few fields.
What changed
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01 / 04
Logo and brand identity with pattern system
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02 / 04
Bilingual Arabic / English campaign creatives
Brand photography of uniformed technicians
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03 / 04
Website with a QuickServe booking form
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04 / 04
Commercial film
The work
Burj Al Arab Auto Care brand photography: a uniformed technician in the workshop with the new identity applied 
Burj Al Arab Auto Care logo card 
Burj Al Arab Auto Care key tag application 
Burj Al Arab Auto Care website homepage with the QuickServe booking form
Case facts
- Client
- Burj Al Arab Auto Care
- Sector
- Automotive services
- Country
- Ras Al Khaimah and Dubai, United Arab Emirates
