Case study · EdTech SATisfactory
A new education brand, ready for its first students. Identity, website and campaign creative designed around a clear next step: book a demo class.
The problem, and what we noticed
A SAT-preparation company launching with nothing to launch from: no brand, no logo, no website, and a test date on the calendar to sell against.
The ads were being seen but not chosen. At a 0.5% click-through rate the limit was the creative, not the budget, so scaling spend would only have scaled the waste.
The objective
Launch the brand and scale it profitably, filling free demo classes that turn into students.
The strategy
Fix the creative before scaling the spend: test and optimise the ads until the click-through rate reached 1.5%, then scale the funnels behind a high-conversion website.
What changed
-
01 / 03
Conceptual branding and logo, from scratch
-
02 / 03
A high-conversion WordPress website
-
03 / 03
Ad creatives optimised until the click-through rate rose
The funnels scaled
Result
- 0.5% → 1.5% CTR via creative optimisation
- 2.5x ROAS in 45 days
Fezey-reported
First the click-through rate. Then the return.
Explore the workThe work
SATisfactory ad creatives: social ads for SAT preparation, each with a call to book a free demo SATisfactory website, built by Fezey
Case facts
- Client
- SATisfactory
- Sector
- EdTech
- Technology
- WordPress
- Result
- 0.5% → 1.5% CTR via creative optimisation2.5x ROAS in 45 days Fezey-reported
Launched from nothing and scaled to 2.5x ROAS in 45 days, after creative optimisation lifted CTR from 0.5% to 1.5%.
Fezey-reported
