Case study · Restaurant Malabar Melange
Food stories that make people stop and look. Short films, creator collaborations and local discovery content shaped around the Malabar Melange experience.
The problem
A new restaurant brand that had to find an audience from its first day.
The objective
Launch the restaurant and make it easy to find nearby.
What we noticed
People choose where to eat from what they see other people eat. A launch would be won in short video and in the local search that follows it, not in display advertising.
The strategy
Lead with organic short-form video and creators, and make sure everyone it reached could find the restaurant on Google.
What changed
-
01 / 03
Organic short-form video
-
02 / 03
Influencer collaborations
-
03 / 03
Google My Business optimised for local discovery
Result
- 1M+ organic views on a single reel
Fezey-reported
On screen: “Table for two”, a Malabar Melange reel by Fezey, Sept 2025.
Explore the workThe work
Malabar Melange reel “Table for two”, the reel itself, a silent loop 
Malabar Melange Onam sadya on a banana leaf, a frame from its Onam film 
A hand gathers rice and curry from a banana leaf, a frame from Malabar Melange’s Onam film 
A couple arrives for a table for two, a frame from Malabar Melange’s reel
Case facts
- Client
- Malabar Melange
- Sector
- Restaurant
- What we did
- Social Media
- Technology
- Google My Business
- Result
- 1M+ organic views on a single reel Fezey-reported
